Diageo Prima & Ultima Luxury Whisky

Derrick Lin


Manufacturer: GPA Luxury Packaging
Location: United Kingdom
Project Type: Produced
Client: Diageo
Product Launch Location: Global
Packaging Contents: Whisky

In 2020 Diageo released their first offering in the Prima & Ultima series, a collection of exceptionally rare Scottish whiskies. Sourced from eight distilleries, including Lagavulin, Mortlach and Caol Ila, this collection comes housed in premium GPA Luxury packaging.

The cases are comprised of an MDF base and door, connected with SOSS hinges which recess into the pack when closed. The exterior is wrapped in FSC-certified white paper embellished with gold flecks, and each pack boasts the distillery’s branding in foils and metal decals sealed with high-gloss lacquer.

Inside, the bottle nestles in a fitment lined with faux-suede, colour-matched to the distillery’s branding.