Frollini BuoniBuoni

Agency: Studio La Regina
Illustrator: Francesco Cerra
Lettering: Lidia Mancuso
Photographer: Giuseppe Bianco
Location: Italy
Project Type: Produced
Client: BuoniBuoni
Product Launch Location: Italy
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper

The “Volando Oltre” Social Cooperative in Cosenza, Italy, is an incubator in which girls and boys with Down syndrome learn to make jams, pickles and baked goods. We took care of the restyling of the packaging of the BuoniBuoni shortbread line, choosing a cheerful and colorful tone of voice for these biscuits. The design is based on illustrated jars, in different color for each taste, with handwritten labels. As if they were homemade biscuits. The pack window shows in a fun way the product inside to raise its qualitative perception.