Manufacturer: Paper Tube Co.
Location: United States
Project Type: Produced
Client / Design: GoodLayla
Product Launch Location: Global
Packaging Contents: CBD & CBG
Packaging Substrate / Materials: Paper Tubes
Printing Process: Offset CMYK
Tanya Velazquez suffered from anxiety for most of her life before finding relief with the use of CBD to help improve her mood. She found the effects of the cannabinoids in CBD to be calming without producing the high that typically comes with cannabis containing THC. In fact, regular use of CBD improved her life so much that she decided to build an entire brand around it. With the help of her wife Katy and sister-in-law Jenny, Tanya discovered that although women are the top consumers of CBD products, the bulk of the companies in the industry market exclusively to men.
“We know how much CBD helps women specifically,” explains Tanya, CEO of Goodlayla. “Between the three women founders, we know firsthand taking time to care for our mental and physical health is the best way to navigate life.” The mission of the year-old pre-roll CBD business is to show women that taking a moment to use CBD can help them relax, focus, and have more fun. Without the mind-altering high associated with THC, busy executives, working moms, and business owners can feel better with a clear head.
With this in mind, Tanya and her co-founders were clear they were not interested in joining the CBD edible/tincture/oil bandwagon. “The prolonged onset of edible forms of CBD is not ideal for someone looking for immediate relief,” says Tanya. “Busy women are an overlooked niche. When your calendar is jam-packed with meetings and family issues, we need a quick reset that is natural and safe.”
So when it came time to choose packaging for the exclusive CBD flower pre-rolls, freshness was as much of a consideration as the look and feel. Tanya chose Paper Tube Co. packaging to help her product look and feel like a high-end beauty product, which is very attractive to her target market. The size, shape, and color of the tubes were also ideal. The muted color palette evokes a calm, easy-going vibe while the patterns keep the brand fun. “Keeping the flower fresh was a big concern,” says Tanya.
“Each paper tube is wrapped so the pre-rolls are as fresh as possible until opened.” The company has plans to eventually use a seal, but for now, the presentation is right on brand.
The Goodlaya team considered going with tin or glass containers to keep their flower fresh, but ultimately recyclable paper tubes won out. Ordering packaging was unfamiliar to the new company, so the Paper Tube Co. team was able to educate them about their options. “With their help, we knew we could work around the packing issues our product had. We love everything about our Paper Tubes,” explains Tanya.
“James was extremely vital in our choice to go with Paper Tube Co. We couldn’t be happier with our tubes and your team! James endured about 8 million back and forth emails from us and had an incredible attitude the entire time!” –Tanya Velazquez, Founder & CEO, Goodlayla