khoyot Fashion

Designer: Ahmed Samy
Creative director: Omar Fathallah
Location: Egypt
Project Type: Concept
Packaging Contents: Clothes Boxes and bags
Packaging Substrate / Materials: Cardboard and paper
Printing Process: Digital printing

Khoyot means threads. Khoyot is a premium fashion brand, The Idea was born From the Creator ” Diana Ayma ” travels and experiences in 2021 Planned to start her own brand with the clothing line “Khoyot” that offers fashion based on designs made by the designer herself.

We designed a flexible identity that could be capable of transmitting professionalism, style, and confidence. Minimalistic yet elegant visual identity. the typography has sharp lines at the end of the letters to represent cut out pieces of fabric. We got inspired by old Japanese mythology that describes threads as the art of god and those threads are connecting people and time and places together.

What’s Unique?
Using the idea of the threads that move around and connect everything together on all the packaging