Midnight Owl : Starbucks X Sustainable Packaging

Posted on

Derrick Lin


Design: Sailee Sanaye
Location: India
Project Type: Student Project
School: Indian School Of Design and Innovation (ISDI, Mumbai)
Tutor: Utkarsha Malkar
Packaging Contents: Ready To Drink Cold Coffee Cans
Packaging Substrate / Materials: Coffee Ground
Printing Process: Digital Printing

Who doesn’t love drinking coffee? Everyone loves it!!!!

The world population drinks over 2.25 billion cups of coffee every day. But when the coffee is grinded it produces coffee ground waste. When those coffee grounds are dumped into landfills they create methane, which is a greenhouse gas. Methane is known to be more harmful than carbon dioxide, another greenhouse gas that causes global warming. Methane is the second-most abundant greenhouse gas and has a global warming potential up to 86 times greater than CO2.

The coffee grounds that land up on landfills can be recycled. Coffee grounds waste can be recycled for making Cups, cans, spoons, plates and so much more which reduces the threat to environment.

WHY STARBUCKS? Starbucks is one of the largest coffeehouse chain globally producing tons of coffee ground waste each and every day of the year. Where does those coffee ground waste land up? – Landfills.

With the potential of manufacturing cans, cups of their own with the huge amount of coffee ground waste, Starbucks needs a sustainable solution.

Secondly, Frappiccino is a cold coffee range, one of Starbucks product which comes in glass packaging, which is fragile, easy to break and needs lot of care while transporting. The urge of sipping coffee every now and then is high for all the night owls especially Designers, Gamers, Students, Trekkers, Campers. The flavours are Chocolate Midnight Brew ( Dark Chocolate & coffee), Midnight Brewberry (Blueberry & Coffee), Honeynight Brew (Honey & Coffee) and Mint Night Brew (Mint & Coffee).

“Smell The Coffee While Having Cold Coffee” – Midnight Owl

What’s Unique?
The Starbucks Ready to Drink Cold Coffee Cans are made from Coffee Ground which is a sustainable material made from used coffee grounds and other renewable resources. Coffee grounds from Starbucks stores are collected, dried, and mixed with biopolymers, starch, cellulose, wood, natural resins, waxes, and oils. The resulting composite material is biodegradable, light, with a smell of coffee and the look of dark wood. The material is Dishwasher-safe, BPA- and petroleum-free, and durable, and have good insulation properties. While the cups are designed to be used long-term and biodegradable at the end of life.

The Cans are printed with Green QR Code which indicates that the customer can give back their used coffee can to their nearest Starbucks store and avail discount coupons in the Starbucks app. The Cans are 100% Recyclable.