TO KATI ALLO patisserie

Posted on

Derrick Lin


Agency: Cursor Design Studio
Photography: Michael Koronis
Location: Greece
Project Type: Produced
Client: Patisserie To Kati Allo
Product Launch Location: Europe
Packaging Contents: Cake, Pastry, Sweets, Macaron, Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset, Foil stamping

Description: Logotype, Corporate ID and Packaging for TO KATI ALLO patisserie (SOMETHING ELSE pastry), in Palaio Faliro/Athens.

Strategy: We decided to express the visual aspect of the brand with clean design and geometrical forms, wanting to highlight that – in baking art as well – simplicity does not limit creativity. Within this framework the most restrictive challenge was the demand for balance between the austere and the sweet.

Logo Design: We used fundamental geometrical elements to compose an innovative pastry landscape: a cornerstone, on which archetypical baking pieces are resting upon, peaking up to a glazed fruit-sun. The equally fundamental Latin capitals of the typography are supporting the geometry of the symbol.

Corporate ID: The philosophy of the brand developed on a series of visual communication applications, which are using pure white, deep blue and gold to frame up the brand and offer to both smooth and emboss surfaces a sense of prestige and sweet luxury.

Packaging: Extending the corporate ID, packaging obeys to the visual communication code of the brand, further enhancing its aesthetic and commercial aspects.

Photo shooting / Presentation: Making an alliance with the light and changing the scale and the angle of view we transformed the pastry landscape into a cityscape: brand is now composing a town full of candies. Low and high buildings, roundabouts and highways. A sweet state by the sea: welcome to KATI ALLO.