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Agency: PEMBERTON & WHITEFOORD LLP
Creative Director: Adrian Whitefoord
Location: United Kingdom
Project Type: Produced
Client: Dr. Samira Alishahi
Product Launch Location: United Kingdom
Packaging Contents: Supplements
Packaging Substrate / Materials: Plastic, cardboard
Printing Process: Lythoprinting, foil blocking & matte laminating

Design consultancy Pemberton & Whitefoord LLP has created a strong yet sensitive identity and packaging design for a range of scientifically backed female supplements, VITASMART™.

The elegant branding achieves stand-out differentiation in the growing VMS category (vitamins, minerals and supplements). It features a sophisticated brand marque; a ‘V’ with wings, indicating the freedom from pain women will experience as a result of taking the supplements. Expressing the product’s natural yet scientifically-backed credentials, the branding project includes a word-mark, logo and packaging for the capsule bottle and three boxes.

A metallic rose, metallic silver and white colour pallet for the brand expresses the premium quality of the female-demographic targeted capsules. The different substrates required for the printing of cartons and labels presented challenges to accomplish maximum continuity of colours and finishes. P&W contributed its expertise to enable this to happen as seamlessly as possible.

Created by Dr. Samira Alishahi, an Oxford-educated medicinal chemist, VITASMART™ addresses the need for 100% traceable, scientifically backed female supplements. Their first product, containing 1000g of D-mannose (a simple sugar found in fruits), consumers take the capsules to relieve UTI symptoms and reduce the risk of recurrent infections.

Design director of the project was Adrian Whitefoord, co-founder of P&W. Adrian remarks: “The a stand-out brand identity helps the brand compete in the growing VMS market which is currently worth £500m in Britain alone, expected to increase another £59m within the next four years. The market is awash with products claiming to help those suffering with UTI’s, but often the science is questionable and the pack communications confusing. VITASMART™ is different, and the identity we’ve created communicates this.”

Company Founder, Dr. Samira Alishahi, comments: “P&W has bought an innovative, creative and strategic approach to our project and through this they have managed to take our business to the next level. From their premium-quality work to their professional team, to their attention to detail and their proficient productivity, you can’t go wrong with this company. I had the great pleasure of working with Adrian on a few projects and his passion for his work and the personal touch that was given to this project produced impressive results. He is extremely responsive, very knowledgeable and takes the time to explore and understand briefs and every time I talk with him, it’s like speaking with a friend who’s also a business partner”.

Pemberton & Whitefoord LLP is a London-based design consultancy that specialise in brand development and creation via all consumer touch-points. The company use over 30 years of experience to ensure that you optimise your brand communication channels; packaging design, NPD, corporate identity, guidelines, in-store theatre, POS, web design and advertising campaigns.