“Wheat Lion” and “Dark Lion”: a new image

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Derrick Lin


Agency: McCANN Kyiv
Chief Creative Director: Eugene Kaminskiy
Creative Director: Yuliia Storchak
Art Director: Volodymyr Kyryliuk
Designer: Olena Olkhovyk
Designer: Ahata Yehoshyna
Client Service Director: Olha Kutuzova
Senior Account Manager: Viktor Illin
Junior Account manager: Yuliia Andrushko
Location: Ukraine
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing on metallized paper

“Wheat Lion” and “Dark Lion”: a new image

“Wheat Lion” and “Dark Lion” are specialties of “Lvivske”, the oldest beer brand in Ukraine. However, the design of the labels and the mainstream bottle did not emphasize the refined taste and premium quality of the product.

At McCann Kyiv, we believe that form is just as important as content, which is why we changed the shape of the bottle and developed new stylish labels for Lions. Deep colors, graceful lines, golden elements – the new design claims to be the most sophisticated among the beer competitors.