Bullet Logistics

Design: Nourhan Obaid
Location: Egypt
Project Type: Concept
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

BULLET is a logistics company located in Riyadh focused on E-commerce companies of different sizes. The main goal is to create a bold and professional brand.

The Challenge: Create a bold, modern, and dynamic identity and a powerful typographic logo with two ideas, the bullet icon and the velocity that reflects the company’s services.

The solution: The company logo depicts two ideas, which represent the entire logistics operation of your E-Commerce between the seller and the buyer from the first stage from the receipt of the order in your virtual store until dispatch to the final customer in only 48 hours.

For the logo, we used strong and bold italic fonts to add movement and rounded corners to eliminate the serious and corporate look and make the image more friendly.

The color palette was created from high contract colors, which are intelligent and creative, the first color is grey, the color of bullet, and the second color is red associated with Vitality and speed.

The pattern repeat logo lines and can be used on each element of brand identity.