Ca Phe Vietnam – Cao Nguyen Nang Chay

Derrick Lin


Design: Vu Pham
Location: Vietnam
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Foil, Paper box

About the project
“Sunburned Plateau” is the packaging concept and trademark of 3 coffee product lines Culi, Arabica, Robusta originating from Dak Nong, Lam Dong, and Da Lat. The project is inspired by the typical elements of the three regions mentioned above: plateau, coffee, and sun.

About Typeface CÀ PHÊ
Regarding the logo, the typeface Coffee is used as the logo, stylized based on the culture and style of the people living in the highlands of the Central Highlands such as Dak Nong, Lam Dong. The typeface is stylized to increase the identity and aesthetics of the coffee packaging.

About Packaging
A new perspective for coffee packaging in Vietnam, one of the world’s leading coffee producing countries

The packaging is illustrated in a modern style with 3 distinctive color palettes to increase the identity of the 3 product lines. Comes with the coffee bag is a coffee box designed like a coffee bag so you can use it as a gift for friends and relatives.