House of No Sugar

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Design: Vighnesh Dudani
Location: India
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Baked goods, beverages
Packaging Substrate / Materials: Cardboard, paper, foil
Printing Process: Offset printing, & foil stamping

The philosophy behind House of No Sugar is pretty simple. It’s clean eating and holistic living. It is the result of a baker developing a whole new sugar-free range of recipes for his diabetic grandmother who loved sweet baked goods but had to resist it for years together. The even greater inspiration for the founder was the unnecessarily jacked-up prices that are often associated with healthy alternatives of common foods.

While some may splurge for the healthier alternatives, others are often left with no option but to simply avoid indulging in such delicacies or even worse, helplessly go for the unhealthy alternatives & hence risking their well being.

House of No Sugar aims to bridge this gap by bringing the rather premium experience of healthy indulgent foods to the masses. I found this project rather motivational thanks to the story that lead to its birth. Taking inspiration from the story, the design was made to bring a sophisticated & premium experience to the masses.

The colour palette also follows the same principle by using a whole lot of copper which is often used in Indian households for storing water since the metal is said to make the water more nutritious & rich. Proving to be beneficial to our health.

While the message ‘no means no’ is used to convey a strong sense of resistance against consuming any form of sugar or unhealthy edibles. A phrase meant to promote a healthy lifestyle by saying no to everything & anything that doesn’t support our well being & our wishes.

What’s Unique?
The use of strong negative phrases across the packaging is a route less taken but has been chosen for this instance to strongly encourage people for saying no to anything that does not support their healthy lifestyle.