Jam from Mars – jam in optical art style

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Design: Alexandra Pershina
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Jam
Packaging Substrate / Materials: Plastic, foil

Berry and fruit jams under the brand name “Jam from Mars” are inspired by the work of David Bowie (and his band The Spiders from Mars) The packaging is a portion of jam trays with a plastic or foil label on top. The graphics are inspired by the posters for Bowie’s albums and concerts.

It uses graphics in the style of optical art in bright colors associated with the flavors of jam. Green and ultramarine for kiwis with currants, red and blue-purple for strawberries with blackberries, and pink and blue for raspberries with blueberries. Thanks to the diamond shape, it is convenient to orient the package with a convenient or aesthetically appropriate angle.

The contrasting pattern allows the eye to easily catch on to the packaging when choosing, and the color division allows you to determine the desired taste.