FURFUR – Hemp treats for dogs

Alexandra Pershina


Design: Alexandra Pershina
Location: Russia
Project Type: Concept
Packaging Contents: Treats for dogs
Packaging Substrate / Materials: Plastic jar

Bright packaging for treats with natural hemp oil, for dogs, under the slogan “Your dog votes.” The main eye stopper of the packaging was the symbol of a dog’s paw, as if all the dogs vote when choosing exactly for a treat from this jar.

Active colours clearly divide the packaging by type and help to navigate in different purposes of the treat. Blue-yellow for soothing “bones”, pink-turquoise for improving immunity, purple-orange for improving digestion.

Industrial hemp (hemp) – this is an organic material from the cultivated cannabis variety “Cannabis sativa”, grown specifically for industrial or medical use. Along with bamboo, hemp is one of the fastest growing plants on Earth. As part of the treats, 100% natural cold-pressed hemp oil is used. It is in this type of oil that you can find useful Omega 3, 6 and 9 fatty acids. It is used, including for dogs with allergies, eczema, atopic dermatitis and other skin diseases, because it is a non-allergic component.