Alexandra Pershina

Design: Alexandra Pershina
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Consultant: Evgeny Razumov
Packaging Contents: Flower seeds
Packaging Substrate / Materials: Carton, paper, gold foil
Printing Process: Digital printing, Foil stamping

Floraison. The line of seeds of rare plants.

We all want to be involved in something more, right? Imagine if you are invited to a secret community? With Floraison, it will become a reality. United by a love of home plants and curiosity about growing unusual flowers, the mysterious Floraison community will help you grow something truly rare.

On the front side is a beautiful symbol of the community – a key with the letter F, entwined with flowers, embossed and covered with golden foil. Each type of seed has its own watercolor illustration that reflects the plant in its adult state. Also, on the front side is the name, variety and number of seeds in the package

The package opens like a vertical postcard, the edge is held by a golden sticker, which at the same time is a protection against unauthorized opening. (after all, there is a very valuable thing inside!)

The brand name is based on a combination of two words “flora” and “mason”, which successfully add up to the French word “floraison”, which means “blooming”. It becomes the name.

Inside is the most interesting thing: a tiny, precious bag of seeds, held by the petals of the package. The name of the plant is duplicated on it. And on the top part inside the “invitation” there is information about the plant: the period of planting and flowering, the size and the necessary facts.

The line also has a color identification and makes up a whole rainbow of varieties. At the moment, there are six SKUs with rare varieties of the following plants – rhododendron, geranium, pelargonium, nasturtium, alstroemeria and oleander. Each variety – a bag in the color of the main package.

On the back of the package, there is a text “invitation”, as well as a QR-code leading to an information site with instructions and tips for growing. Technical information, manufacturer information and barcode.

Do you want to become a part of a secret community? You just need to buy a “Florison”. Florison is your key to the world of rare plants.

Many thanks to the teaching staff of the HSE Art & Design School – Leonid Slavin and Evgeny Razumov.