Design: Alexandra Pershina
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Contents: Dishwashing soap
Packaging Substrate / Materials: Foil sachet
A good portion of dishwashing detergent in a convenient bag, so that a huge bottle does not hang out in the kitchen.
The packaging for “Clean Thursday” was created as a means for washing dishes for those who live alone or do not like to do cleaning. After all, such a person has much fewer dishes. And sometimes it is too lazy to wash it at all, until the day comes when all the clean plates run out – it seems to be “Clean Thursday”.
The graphics are created in the likeness of bubbles of soap foam. And the bubbles reflect all the dishes that have to be washed. The name is based on a play on words. In Russian, the phrase “Clean Thursday” and the Christian day “Maundy Thursday” are designated by the same phrase.
The product is packed in portioned sachets, with cuts for separation, arranged in such a way that it is convenient to tear them off even with wet hands. A small sachet is convenient to leave even in the glove compartment of the car or trunk, and also take in a bag in nature, because a flat sachet takes up little space.