Alexandra Pershina

Design: Alexandra Pershina
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Contents: Seeds
Packaging Substrate / Materials: Cardboard, paper

A set consisting of several packages of seeds of flowering plants. Specifically in this box are the seeds of Oenothera, phlox and aster, but the composition may be wider or completely different.The graphics are made in the style of “Memphis”, using bright colors and colorful patterns. Such an active visual allows the package to stand out on a common shelf among the usual graphics for this environment – green color, leaves, photos of the soil and plants.

The silhouettes of the plants seem to be masked among the pattern on the background, reflecting the overall impression of the blooming flowers. The dense bars under the text keep it visible against a very active background.