Design: Alexandra Pershina
Project Type: Student Project
School: HSE Art and Design School
Tutor: Yevgeny Razumov
Packaging Contents: Pet food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Cosmocrunch – a new food for hamsters and rabbits. To be an astronaut, you need to have good health and be very strong. “Cosmocrunch” will make your pets ready even for flights into space.
Everyone knows that space food is something unusual, it is always of good quality and taste. In “Cosmocrunch”, this image is used, which is represented by the gray rabbit Tisha and the pink hamster Sima. Space for Sima and Tisha is filled with carrot planets, peanut comets and corn stars, and much more. We can say that this is a dream space for your pets.
The packaging is made of metallized soft plastic, not completely sealed – the stars, logo and text elements show a metallic texture. In the letter ” O ” of the logo there is a reference to the planet Saturn with many satellites in the form of food particles. The gradient on the package allows you to identify the filler: pink for beetroot feed, and orange for carrot feed. On the spacesuits of the animals there are signs with their names and a small patch in the form of a paw, indicating that the food is made in Russia.
The name itself consists of two parts: “cosmos” as a “space” and “crunch” (in Russian, “хрум”) – the sound with which rodents eat food.