Zambezian Limited Edition

To celebrate Zambezi Lager’s most loyal fans – Zambezians – we were tasked with creating a collectible Limited Edition Zambezi Lager can campaign. Each can features a letter from ZAMBEZI, challenging consumers to collect all seven to complete the set. Unique codes under the ring pulls also give fans a chance to win exclusive branded merchandise, turning every sip into an exciting experience.The response has been incredible! Social media buzzed with proud collectors sharing their completed sets, driving both sales and brand love. This campaign proved that when you truly understand your audience, you create more than just a promotion – you build a movement.