Malina 4:0

Agency: Ovsyanka
Art director: Maria Kazanova
Art director: Victoria Lamina
Visualisation: Pavel Gubin
Location: Russia
Project Type: Concept
Packaging Contents: Freeze-dried fruit
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Sublimation of products is one of the methods of canning. It is a vacuum removal of moisture from fresh products, which allows you to reduce the weight by 5-10 times. All the useful substances and taste qualities of canned food can be preserved at the same time.

What’s Unique?
We presented sublimation as the process of splitting something whole into small components – circles. The circles are collected in organic shapes, conveying the feeling of freshness and naturalness of the product.