Design: Deepashree Mankar
Project Type: Concept
Packaging Contents: Nestle Chocolates
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
‘Badhai ho beti hue hai’ is a Hindi term meaning ‘Congratulations for the new born baby girl’.
As India is becoming more progressive, birth of a baby girl is no longer a bad thing. In fact it is a festive occasion every parent should be celebrating. What can Nestle do to add to their joy? Nestle India designed a new pack ‘Badhai ho beti hue hai’. This contains Nestle sweets (Munch, Kitkat, Alpino, Bar One, Nestle Classic, Milkybar, Eclairs) and act as a party popper while opening it.
Design Language: Birth of a girl makes every moment new and happy. She constantly changes patterns and sequences in our life. Just like a kaleidoscope. Hence seeking inspiration from the kaleidoscope, we created patterns using elements from a baby’s world.
The confetti Blast while opening the packaging is the surprise element. Nestle helps you to make your special moments picture perfect with a unique chocolate packaging in form of a party popper and sweets in side it.