Pulpbar

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Designer: Avani Karkhanis
Research partner: Jinal Parikh
3D render: Tarang Vishwakarma, Parth Suratwala
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakre
Packaging Contents: Juices and Powder Sachets
Packaging Substrate / Materials: Glass bottle, Aluminium, Paper, Cardboard
Printing Process: Digital printing

Herbal drinks are consumed by several people outside joggers parks in the morning. Pulpbar is a healthy herbal juice brand offering curated sets of juices on everyday basis at customer’s doorstep.

The brand is paired with an app which provides the customer with all the information about the juices and also other facilities which include odering, personal consultany services and daily exercise routines.

This concept tweaks the homemade herbal juices character giving it a bright and quirky touch. Each label depicts the ingredients inside and the vibrant colors used are to make the product look youthful and eye-catching. The women’s wellness pack depicts women in different yoga postures which depict characteristics such as calm and relaxation and also show that the particular pack is specifically for women.