Sauce Paradigm

Posted on

Derrick Lin


Design: Isha Zad
Location: India
Project Type: Student Project
School: MIT ADT
Packaging Contents: Sauces
Packaging Substrate / Materials: Glass Jar
Printing Process: Digital Printing

The packaging is done for a hypothetical sauce brand named the Sauce paradigm.

The sauce paradigm as a brand looks to making unique mixes of sauces by using sauce flavors all around the world with Indian flavors hence creating a paradigm of the sort. The packaging was designed in a very minimalistic, classic aesthetic with a rustic foundation to the final look and feel.

The design is very structured yet has a certain amount of fluidity to align with a sauce’s characteristic. The idea is also very typographic based with geometric chili’s designed to symbolize the sauce’s spiciness. The outer packaging continues the minimalistic, rustic look making the sauce very luxurious in appeal.

What’s Unique?
The packaging of the sauce is unique with regards to being given in a honey jar as contrary to a sauce bottle. The printing technique can be screen printing to accommodate a very rustic feel of the hypothetical brand if ever created in reality.