SEEDY – seeds of home plants

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Design: Natalia Radnaeva
Location: Russia
Project Type: Student Project
School: HSE art & design school
Tutor: Leonid Slavin
Packaging Contents: Seeds
Packaging Substrate / Materials: Paper

SEEDY is a line of seeds of indoor plants. The task was to create a unique and vivid packaging dedicated to home plants. The challenge was to make a stylization of one of the many famous graphic design’s period. The packaging was inspired by Piet Zwart’s works, especially his typographic work. Regarding my project. there are different colourful and geometric illustrations of plants. In order to demonstrate that it is modern package I used a bit weird typography such as stretching letters by format. There is also a whole set for growing in a box with seeds, jar, soil and instruments.