Derrick Lin


Agency: Made Creative Limited
Senior Art Director: Jeremy Wan
Location: Hong Kong
Project Type: Produced
Client: Sijahtra
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Wood, Cardboard
Printing Process: Screen printing

“The world’s rarest coffee…”

Conceived in 2009 and brought to life through passion for nature and for the people of Sumatran Indonesia, Sijahtra is the world’s first truly fair-trade coffee and the only certified wild Luwak coffee. The founders asked us to provide full-spectrum strategic marketing and creative support to get them ready for market.

Scope of work:

  • Clarification of distribution, marketing and promotional plan for the core Luwak coffee range as well as sub-brands
  • Development of the primary and secondary packaging for Sijahtra
  • Design and production of associated branded promotional collateral and POS materials (brochures, tasting notes, measuring equipment)
  • Creation of the 1st stage website (to be developed further)
  • Design of a pop-up barista stand

What’s Unique?
We’re proud to announce that our brand development and rebranding work with Sijahtra was honoured at the Transform Awards Asia Pacific 2014. Winning Grand Prix Winner – The best of the best and Gold awards in three categories: Best Creative/Strategic Development, Best Packaging and Best Copywriting.