Taurine chocolate

Design: Kristina Dyug
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, aluminium
Printing Process: Flexography

The project is dedicated to packaging chocolate with taurine. The main visual metaphor is awakening. With simple graphics, the packaging depicts two eyes, one closed and one open. This is the state a person experiences when he wakes up early in the morning to work. Brand positioning – Taurine chocolate for those who find it difficult to wake up in the morning. There are four products in the line, the colored iris of the eye allows you to differentiate chocolate according to taste. Bright colors convey the energy of awakening. Simple communication allows you to stand out in a given product category.

What’s Unique?
Bright and clear visual communication, as well as the use of ecological materials.