Terra Incognita

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Design: Gergely Molnár
Location: Hungary
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Soap
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Fictional company established by Hungarian miners, Terra Incognita is producing mineral-rich soaps. Thus, while designing their brand image, I have created a minimalist crystal-shaped logo with its form echoed on many elements of the brand, including packaging. Brand colours are complementary colours of reddish tarmac, yellow-brown sand, and greenish-yellow sulphur, i.e. green, blue, and violet. The shape of both the soaps and their packaging are reflecting that of the company logo, or, in other words, are in dialogue with it. Thereby, the contrasting colours of the soaps and their packaging are perfectly distinguished and giving them a look that—unlike any conventional packaging—makes these products even more exciting and attractive. Thanks to their simple and crystal-clear appearance, these products are ready to be ranged in an inspiring and diversified way onto the shelves of any shops or stores.