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Design: CULT (Tom Culton)
Location: United Kingdom
Project Type: Student Project
School: University of Central Lancashire
Tutor: Ted Howell
Packaging Contents: Deodorant, Shower Gel and Razors
Packaging Substrate / Materials: Cardboard, Aluminium, Recycled Plastic

Why do things like deodorant need a gender? In a world where society is becoming more progressive and equal, identity is evolving and becoming more and more important. Despite this, the essential toiletries we use every day are some of the worst offenders for not being inclusive – still aggressively using outdated gendered marketing and unfair pricing – when we all just want to get clean.

We want to disrupt the market with a completely different toiletry brand that’s fun, fairly priced, accessible and for every body. celebrating how unique we all are while reminding us we’re all the same inside – no matter what our labels say.

What’s Unique?
The different varieties of products are packaged and displayed in completely unique boxes, giving each different product a style and a personality of its own. However the magic happens when the product is brought home and used – when every product is unboxed, it reveals a minimal design inside which unites all of the products together, making all of the packaging the same on the inside.