YHTYS — Typography Beer Package

Design: Sasha Korshenyuk
Location: Russia
Project Type: Student Project
School: HSE
Tutor: Oksana Paley
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexogtaphy

The beer packages presented below are a part of a class project, which aims to create an identity based solely on typography. No 3D, no graphic — just letters. YHTYS — seafood and beer bar. Ichthys (ἰχθύς) means “fish” in Greek. It also represents an ancient Christian symbol of Jesus Christ. Monks brewing beer in the Middle Ages served as an inspiration for creating these beer packages. What’s more, beer and seafood — what could be even better?