Design: Parabrand Group
Project Type: Produced
Product Launch Location: China
Packaging Contents: Eggs
Packaging Substrate / Materials: Corrugated Paper
Printing Process: Flexible printing
The olive orchard in Fengjie County covers an area of more than 2,000 acres and planted more than 70,000 fruit trees. Far away from the noisy urban area, it is an extraordinary garden of fruit. The air quality here is good, the temperature is good, the rainfall is abundant, and the owner has a unique ecological environment. Under such an environment, understory orchard farming is actively developed, and under the guidance of experts from the National Committee of Oil Olive Experts, the Poultry Research Institute of Chongqing Academy of Animal Husbandry, and the Institute of Animal Nutrition, the orchard has creatively adopted “low-density rotation and slow breeding”.
“Every native chicken, every native egg is raised and produced for the family’s consumption standards.” This packaging design takes nature, kindness and health as the starting point, and creates the olive orchard as the basic element, using olive blocks. Embellishment in the screen, combined with the different forms of illustrations for each product, to make the packaging convey a sense of natural and safe quality from the visual effect. In addition, each product has its own marketing highlights, and chooses to highlight the highlights of the design, so that consumers can quickly understand the characteristics of the product, reduce tedious communication, product and design carefully, to convey our sincerity to consumers.