Zhongjing / Viter Brand Packaging

Founded in 2008, Zhongjing Group is a high-tech enterprise centered on regenerative medicine and stem cell technology. Its business spans medical technology, health management, and daily consumer products, with a market presence in nearly 30 countries worldwide. The company is currently focusing on expanding the consumer market in Africa.

The project faces three major challenges: an overly complex product system, a lack of systematic planning, and inconsistent brand visuals. To address this, we proposed the following solutions:

First, we established a strategic plan for the product lines, creating five major series — Viter, nutritional supplements, beauty and skincare, personal care and cleaning, and household daily-use products — enabling resource integration and market focus.

Second, we implemented a dual-channel differentiated design approach: the retail channel emphasizes approachable and trendy visuals, while the direct-sales channel highlights a premium and professional aesthetic. Under a unified brand tone, we built a systematic and differentiated visual identity system.