A Tale of Imperial Tea: Steeped in History, Sipped in Luxury

parabrand

北京朝阳区天溪园19栋4-301

Imperial tea is more than just a beverage; it’s a cultural cornerstone steeped in history. For millennia, it has been a symbol of elegance and tradition. The renowned design firm Zhiyuan masterfully captures this essence, seamlessly blending heritage with modern aesthetics in both the logo and packaging.

The logo, crafted in the classical seal script style, exudes an air of tranquility and sophistication, perfectly reflecting the imperial tea’s identity. To further distinguish the brand, elements from the Qianlong Emperor’s dragon robes inspire the packaging design. Majestic seawater cliffs and intricate dragon motifs adorn the boxes, a subtle nod to the imperial past. This masterful integration of classic royal imagery not only embodies the tea’s rich heritage but also utilizes aesthetic distillations to create a visually stunning and highly recognizable design.

A Tea Fit for Royalty

The inner box takes inspiration from Song Dynasty tribute tea. Drawing upon the “dragon group and phoenix cake” allusion, tea leaves are elegantly nestled in a group formation. This design not only ensures the tea’s quality and maintains its shape, but it also evokes a sense of timeless beauty. By connecting the tea to the Song Dynasty, the packaging underscores the brand’s reverence and dedication to upholding traditional culture.

The Emperor’s Seal of Approval

The finishing touch is the inclusion of the Forbidden City’s Red Gate’s Nine Ding symbol. This powerful emblem evokes imperial authority and auspiciousness, imbuing the tea with a sense of solemnity and intrigue. Every detail meticulously crafted reveals the designer’s profound respect and understanding of history and culture. This meticulous design elevates Imperial Tea to a level beyond mere beverage; it becomes a tangible representation of Chinese tea culture’s essence, a confluence of ancient wisdom and modern aesthetics, a truly remarkable creation.

An Immersive Tea Journey in the Forbidden City

Imagine yourself transported back to the opulent mid-Qing Dynasty, sipping a cup of exquisite tea amidst the Forbidden City’s grandeur. Pastel porcelain, with its soft, delicate colors, embodies the unparalleled beauty of imperial ceramics. Its intricate designs not only showcase the era’s exceptional craftsmanship but are also woven into the very essence of the Forbidden City’s cultural heritage. These elements inspire the spring collection of Forbidden City tea products. The pastel art design brilliantly captures the natural beauty of spring, the perfect invitation to reconnect with nature as the seasons change.

A Timeless Dance of Nature and Tradition

The artwork on the packaging celebrates the late Qing Dynasty’s iconic flora and fauna. These vibrant patterns seamlessly blend with the Forbidden City’s profound history. The color palette reflects the vibrancy of imperial court attire, with bright tones echoing the classical palace’s splendor while incorporating modern vitality. This design allows every tea drinker to embark on a cultural odyssey that transcends time.

A Cooling Embrace of Tradition

Blue and white porcelain, a classic of Chinese ceramics, boasts a rich history and enduring influence. Its incorporation into the Forbidden City’s summer herbal tea packaging is a testament to the enduring charm of traditional Chinese culture. The lotus motif, symbolizing integrity, further enriches the experience. The harmonious interplay of white and blue not only creates a visually striking presentation but also evokes a sense of refreshing coolness during the summer heat. This design signifies not just a continuation of the Forbidden City’s legacy but also an innovative approach, ensuring each tea product resonates with its cultural heritage while offering a delightful drinking experience.