Zhongjing / Viter Brand (Direct Sales)

Founded in 2008, Zhongjing Group is a high-tech enterprise centered on regenerative medicine and stem cell technology. Its business spans medical technology, health management, and daily consumer goods, reaching nearly 30 countries worldwide. The company is currently focusing on expanding its consumer market in Africa.

The project faces three major challenges: an overly complex product system, a lack of systematic planning, and inconsistent brand visuals. In response, we proposed the following solutions:

First, we developed a strategic plan for the product lines by building five major series — Viter, nutritional supplements, beauty and skincare, personal care and cleaning, and daily household products — to achieve resource integration and market focus.

Second, we implemented a dual-channel differentiated design strategy: retail channels emphasize approachable and stylish visuals, while direct-sales channels highlight a premium and professional look. Under a unified brand tone, we established a systematic and differentiated visual identity system.