Bota Box Breeze 3L Bag in Box

Agency: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Delicato Family Wines
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Cardboard

Delicato Family Wines recently tapped brand design firm, Affinity Creative Group, for the launch of Bota Box Breeze, a new, low alcohol, low calorie, low carb, 3L boxed wine offering.

Affinity delivered a highly effective design solution, retaining the valuable Bota Box brand equities, while projecting a different side of the brand. New design elements and use of colors convey the light and refreshing style of this new offering from a familiar and trusted box wine brand. This package design cleverly communicates key functional attributes and benefits without losing the fun factor.