Derrick Lin


Design: Devika Lamba
Location: India
Project Type: Concept
Packaging Contents: Vegan Milk
Packaging Substrate / Materials: Paper, Recycled Plastic, Cardboard
Printing Process: Digital printing

Buddy is a concept-based Vegan Milk brand that aims at making plant-based milk options more fun and playful. It is available in a tetra-pack or has flavoured options in take-away glasses and cans. This Vegan pour, is your companion in taking a step towards a more sustainable future and reducing the carbon footprint.

Buddy has options of almond milk, coconut milk, oat milk, and soy milk. The unique flavours consist of Strawberry Cheesecake, Chocolate chip cookie and Go Bananas! The fun flavours come with a mix of organic fruits and cacao, which are carefully dried and processed to create the Buddy flavours. No artificial sweeteners or sugars are added. The product is 100% natural.

The products look rich but are priced relatively economically as compared to the other brands in the market. It’s a step taken to benefit those looking for a tasty and a healthy substitute to the sugary drinks in the market.

Buddy is unlike any other Vegan brand in the market. Not only is it quirky and fun, the brand also has a very important message and purpose. It appeals to the younger audience and teaches them the importance of a sustainable planet, as they are the future. Buddy sets an example on good health as well, replacing the unhealthy drinks in today’s youths diet.

The recycled packaging is easy to use, easy to dispose and easier to store with a longer shelf life.