Costa Official Tokyo 2020 Olympics Cups



Designer: Barrie Jones
Art Direction: Pablo London
Location: United Kingdom
Project Type: Produced
Client: Costa Coffee
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Card
Printing Process: 5 colour spot

Way back in 2019 Costa Coffee commissioned these cups to celebrate their official sponsorship of the Tokyo 2020 Olympic Games. Two years and one pandemic later, they’ve finally hit the streets.

Each cup features a different iconic Olympic sport, with six available globally and an additional two created exclusively for the Chinese market. The designs were created working alongside the IOC to ensure 100% authenticity across each sport, but with just enough creative freedom to add some humorous touches here and there on the secondary characters.

The illustrations were also adapted for animated digital assets and a whole range of limited edition merchandise.

It’s rare to see coffee cups for large brands that employ some fun and humour in their designs, and these ones certainly pushed Costa beyond their usual comfort zone.