PulpBar Herbal Juices & Drinks

Design: Jinal Parikh
3D Render: Parth Suratwala, Tarang Vishwakarma
Research Partner: Avani Karkhanis
Location: India
Project Type: Student Project
School: MIT Institute if Design
Tutor: Rajendra Thakre
Packaging Contents: Healthy Juices and Powder Sachets
Packaging Substrate / Materials: Glass bottle, Aluminium, Paper, Cardboard
Printing Process: Digital Printing

In the fast moving world a lot of people are moving towards a healthy lifestyle and healthy Kadhas & juices are consumed by several people outside joggers parks in the morning. Pulpbar is a healthy herbal juice brand offering curated set of juices & kadhas on everyday basis at customer’s doorstep.

The brand is paired with an app which provides the customer with all the information about the juices and also other facilities which include ordering, personal consultancy services and daily exercise routines.

This concepts tries to keep the fresh and soothing nature of the juices alive. Each bottle label is illustrated with ingredients in their abstract form so as to indicate the person about what he/she is consuming in refreshing and colourful way. The colour palette is soothing and fresh so that the consumer feels a sense of calm looking at them in the morning. The colour palette of each label is different so as to indicate the ingredients present in the juice/ drink.