The Big Chocolate Bar – Glee Chocolates – Limited Edition 2021

Derrick Lin


Agency: TASO
Designers: Tanish Malji, Sonakshi Bhandari
Assisted by: Hritika Malji
Location: India
Project Type: Produced
Client: Glee Chocolates
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Gold foiling, foil stamping

The Big Chocolate Bar was conceptualized and designed for our client, Glee Chocolates.

This is not just any bar, but a larger-than-life, unimaginable dream come true for all chocolate lovers, taking you into old-school fantasy land with the very first bite!

The brand’s visual language is old-school, Swiss-inspired, and nostalgic! We have taken inspiration from vintage packaging design and the art of chocolate making and bringing a LARGE creation to life to leave you all amazed! We have developed an illustration style for the brand and executed it on different surfaces across the packaging.

Launched on World Chocolate Day, The Limited Edition – 1KG Bar is a must-try!

What’s Unique?
We’ve designed a packaging which is old school, yet the size of it is extremely big in dimension and when held in hands, truly feels larger than life, giving you all the fantasy feels and a dream come true for chocolate lovers, all in one package! Everything you see on the packaging is hand illustrated!