Agency: Eastline Design Studio
Packaging Design: Prachi Shah
Project Type: Produced
Client: Anamika Deshpande
Product Launch Location: India
Packaging Contents: Homemade instant meals, masalas, pickles
Packaging Substrate / Materials: Flexible laminates, glass jars, Paper cartons
Printing Process: Digital Printing, Flexography
Anamika’s Kitchen started with the mere thought of sending the love and affection of a mother through her home cooked meals, to students and youngsters that live away from home and always crave good , hygienic food. They offer a range of instant meals, masalas ( a blend of spices) and home made pickles. The packaging was kept simple but yet elegant with warm shades of the respective dish or ingredient. The patterns on the packaging were derived from the main ingredient of that dish, mostly rice and lentils, which were translated into a simple form and then repeated to generate a unique pattern. The brand initially started off as a home-grown business but the pandemic created an opportunity for the same to expand into retail chains. These products are locally available at stand-alone food stores in Pune city (India).
What makes Anamika’s foods uniques is the fresh and authentic dishes that most Indians love. They are not only prepared with mouth watering ingredients but also made to be healthy and have a good shelf life, due to the efficient packaging solutions. The packaging involves flexible recyclable laminates, as well as recycled paper boxes.