Agency: HEEL-Design
Graphic Designer: Omar Elnajmy
Account Management: Abdelrhman Albodainy
Location: Saudi Arabia
Project Type: Produced
Client: Boomerang
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium foil coffee bag
Printing Process: Digital printing

Boomerang café is a Saudi Brand Café that opened in 2020. The owners are people who have lived most of their lives in Australia, where they had a different eyes to present themselves to the Saudi market, which is building Australian culture and creating a different identity.

We working on the name and tried to placement a suitable Art Direction to tell a different story that would be told in order. We’ve created an aboriginal character, a dressed-up holding a boomerang preparing to throw it away.

The identity of the Boomerang, we’ve reflected in the logo, menu, environmental branding, the social media implies that there is a new story and a new culture that you will live with every cup of coffee you will drink.