Kinder Joy X Raksha Bandhan

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Design: Dhriti Shah
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Ram
Packaging Contents: Chocolate
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Digital Printing

The idea was to create unique and personalized gift packaging for one of the most loved festivals in South Asia, Raksha Bandhan. The packaging celebrates the brother-sister bond and highlights the love, emotions, and values behind it. The illustration style is fun and fresh with, vibrant, eye-catching colours that attract the target audience. Each element on the packaging is meaningful and adds value to the festive box. A perfect balance between the brand, its visual language, identity, and values, and the essence and emotions behind the festival.