Abu Tarek – Rebranding 2021

Derrick Lin


Agency: OCG
Senior Graphic Designer: Ahmed A. Khater
Art Director: Ismail Sabry
Location: Egypt
Project Type: Concept
Packaging Contents: Kushary
Packaging Substrate / Materials: Paper bowl and plastic sauce bottle
Printing Process: Digital printing

Abu Tarek is a famous Egyptian brand found in 1950, introducing Local Egyptian cuisine, Fast Food, Middle Eastern, Abo Tarek has his special taste that can be noticed in all food menus he delivers. In brief, He is THE King of Kushary!

The objective was to Revamp the brand and upgrade all relative brand visuals and packaging to give a clear message that we became better, yet maintaining the old brand look and feel. The goal is “to develop the old brand” by conserving the oriental feeling.

What’s Unique?
We managed to create disposable packaging made from recyclable paper that is printed digitally.