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Agency: State Of Mind
CEO: Timur Mukhamedov
Location: Russia
Project Type: Produced
Client: HSKR
Product Launch Location: Russia
Packaging Contents: Honey
Packaging Substrate / Materials: Plastic bottle
Printing Process: Flexography

We developed a new brand of natural liquid honey. Liquid honey is made from natural wild honey obtained in the Primorsky territory of Russia. There will be no other additives in it. The packaging saves your hands from sticky and it is easy to use honey where never you need it. No need to scrape the bottom of the jar or turn the bottle over.

As for the image: we chose the metaphor “Elixir”. Afterwards we analyzed several variants of names for 4 levels: sounds, signs, meanings and symbols and chose the “Amber Drop”. It is in positioning, it has a good graphic combination of signs, it sets the necessary meanings according to the metaphor, and phonosemantic analysis showed that Amber Drop sounds best for our position.

We borrowed the packaging style from the alcohol sector. The black color makes the product look unique on the shelf among the mass of brown and yellow jars. While the guys interact with technologists and set up production processes, we are working on a strategy for bringing the brand to the market and developing a guide for using the identity.

What’s Unique?
We positioned new honey brand by shifting it to the syrup segment. As for the image: we chose the metaphor “Elixir”. We borrowed the packaging style from the alcohol sector. The black color makes the product look unique on the shelf among the mass of brown and yellow jars.