Burenka Club Anipasti

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Design: Lilia Bychkova
Location: Russia
Project Type: Produced
Client: Burenka Club
Product Launch Location: Russia
Packaging Contents: Antipasti, Appetizer, Stuffed Peppers, Stuffed Olives
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Flexography, Offset Printing

Packaging design for an Italian snack – antipasti. Development of a premium concept for packaging of different sizes: 240 and 150 g. For a volume of 240 grams, a shell with a window was chosen so that the product could be viewed. For a volume of 150g, stickers were made: on the lid with perforation, for access to the skewers, and a sticker on the jar with technical information. The entire line is designed in the same style but has different color accents according to the contents in the package. 5 SKUs were released: assorted peppers, yellow peppers, red peppers, squash, olives. The logo and some elements are printed with a metallic Pantone, some design elements are discreetly executed with selective UV varnish, which gives a zest to the packaging.