Dongwon Holiday Gift Sets 2021

Derrick Lin


Design: Shinyoung Kim
Location: South Korea
Project Type: Produced
Client: Dongwon F&B
Product Launch Location: South Korea
Packaging Contents: Oil, Canned Tuna, Ham
Packaging Substrate / Materials: Cardboard

Dongwon is one of the largest process food product brands in Korea and is very famous for canned tuna. For their seasonal packaging, they wanted to visualize ‘hope’ and send out positive messages by reminding the dailies before this depressing era.

The Dongwon Holiday Gifts sets are offered in 4 different: Tuna, Oil, Ham, and Special Sets, which have all three. The packaging with my design will help a hundred thousand hearts delivered with cheering messages.