Agency: zoomix online design
Illustrator: Anja Franke
Lead Designer: Antonio Bustamante
Account Manager: Vanessa Tejada
Project Type: Concept
Packaging Contents: Ice cream
Packaging Substrate / Materials: Paper Container Bucket
Printing Process: Screen Printing
Freezy Pop. Concept Ice cream
If you like ice cream with great deep & rich flavours and a non typical combinations that dares you to explore your taste sensations.
The idea is to combine authentic flavours with a bright color palette, easily identifible and catching to the eye wherever you will try it.
“Choose your style and take your flavour in every move.” Dictates the design principle of using illustrations with personality and attitude to combine the flavours with a set of actions, always fresh, young and full of life.
Comes with two packaging presentations a 500gr family bucket and a popcycle for a tropical flavour combination to enjoy it on the go.
Bright and colorful Illustrations , personality and attitude to combine the flavours with a set of actions to communicate the concept of taking your flavour in every move.