Liebman Delicatessen



Design: Kate Guo
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Food
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

This project is to create a new brand identity for Liebman Delicatessen and make the brand more unique, contemporary and high-fashion in the marketplace. Also to help strengthen its brand equity by creating new niche markets such as wearable and packages.