Bercoff – herbal tea

Derrick Lin


Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: Klember, spol. s r.o.
Product Launch Location: Global
Packaging Contents: Tea, tea bag
Packaging Substrate / Materials: Paper box
Printing Process: Offset

We are very thankful for the opportunity to be involved in the packaging design evolution process of highly successful products in the Czech and Slovak markets. Having tremendous success in sales among retailers, the series of herbal teas deserved a slight packaging evolution. We have provided new design elements and created authentic and detailed illustrations. It all contributed to the overall packaging design evolution of these popular teas.

What’s unique about this packaging design? We find that the combination of vivid background colors works great in contrast with detailed, more realistic illustrations of ingredients.