Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced Client: Klember, spol. s r.o. Product Launch Location: Global Packaging Contents: Coffee, instant coffee Packaging Substrate / Materials: Glass, plastic Printing Process: Offset
Having rich experience working with coffee packaging design, we finally had a chance to develop a packaging label for instant coffee, which is still very popular among some consumer groups.
We have decided to evolve this packaging concept from previously successful designs used on aluminum sacks. This has proven to be a good strategy that led to the overall product success.