Derrick Lin


Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: BIVOJ a.s.
Product Launch Location: Global
Packaging Contents: Meet, ham, salami
Packaging Substrate / Materials: Plastic tray, vacuum tray, sausage chub
Printing Process: Offset, flexo

Our agency played a crucial role in the transformational process of this small, family own business. Once again we have been a part of the complete rebranding process. With this packaging design, we have made bold decisions about the color choice and overall theme. All of which has proven to be a great decision.

What’s Unique?
A highly detailed illustration of a legend hero in combination with an atypical blue color range up to this date makes the product stand out strongly. The whole redesign led to the enlistment of the products in nationwide retailers.