Design: Luke Borrow
Project Type: Student Project
School: Swinburne University of Technology
Packaging Contents: Condoms
Packaging Substrate / Materials: Paper
Printing Process: Offset Lithography
Welcum is a self-created condom brand that exploits the specified dimensions of a carton box for branded packaging and communication. Demonstrating an attuned knowledge for industry standard deliverables, press-ready files, production diagrams and rendered mock-ups were completed for this project.
The light-hearted brand Welcum has been designed to promote and educate users about consensual sex. Extending from the brand name itself, everyday affirmative slang has been used to describe the product lines varieties. After applying the completed package designs to dielines, research and much consideration led to the selection of commercial paper stock and printing methods.
These condom pack designs disconnect themselves from the often attributed female and male gender values. As a brand Welcum uses its product to promote the need for consent to have sex no matter who or what pronoun you describe yourself as.